
According to a report by MarketsandMarkets, the Backend-as-a-Service market reached 2 Billion dollars in 2020 and is expected to grow to 5.9 Billion dollars by 2025.
The market is growing thanks to an increased usage of cloud-based applications for mobile devices and at least half of all mobile applications are expected to use the BaaS model by 2023.
What BaaS in Cloud Computing?
It is a partnership model allowing the companies to delegate back-end and focus on the production and client side. A list of server-side features that a BaaS vendor can provide includes:
- Database management and optimization
- Cloud storage and hosting
- User authentication, verification, management and storage of user generated content
- Push and email notifications
- Integrations
- Infrastructure management, scaling, data backup and security settings.
Benefits of BaaS
#1 Business Benefits

- Reduce time to market and cost effectiveness
- Focus on business logic
- Focus on Front-end and UX
- Cross-platform development.
#2 Tech Benefits
Among the parts of app development that can be automated using the BaaS model are:
- Code quality
- Scalability
- Performance
- Out-of-the-box backup procedures
- Continuous delivery and integration.
#3 Security Benefits
The BaaS platform has enough resources to
- Enhance security
- Comply with international requirements
- Prevent unauthorized access to your application
- Restore the affected data.
What do you think? Which of these benefits should be primarily taken into consideration?
Is BaaS a good choice for My Project?
On-demand Services
Such as transportation, food delivery, and different types of marketplaces. Their functionality includes:
- Vendor and customer profiles
- Listings of goods and services in-app search, shopping cart
- Geo-location
- Paying and delivery.
Social Networks and Real-time Messengers

Their functionality includes:
- User account
- Chat with file sharing, audio and video calling
- In-app search with different criteria.
E-commerce Apps, Online Shops
Their functionality includes:
- Advanced search
- In-app messenger
- Customer rates, reviews
- Shopping cart, checkout and delivery options.
Productivity Apps
Their functionality includes:
- To-do lists, ticket creation
- Advanced search
- Note sharing attachments and comments.
Gaming without Complex Gameplay
Their functionality includes:
- Levels and mini games
- In-app currency.
Top BaaS Providers
Google Firebase
Now, Google firebase services are divided into three main groups, such as:
- Development
- Release and monitoring
- Engagement
AWS Mobile Services
Although AWS is not an entirely BaaS provider, they offer a wide pool of solutions for mobile development automation, such as:
- AWS Amplify
- Amazon Cognito
- Amazon Pinpoint
- AWS Lambda
- AWS Device Farm
- AWS Appsync.

AWS Mobile Services

Although AWS is not an entirely BaaS provider, they offer a wide pool of solutions for mobile development automation, such as:
- AWS Amplify
- Amazon Cognito
- Amazon Pinpoint
- AWS Lambda
- AWS Device Farm
- AWS Appsync.
Backendless
It provides the serverless backend for app development without any coding or APIs for integrating different app features.
Kinvey
Azure Mobile Apps

Backend-as-a-Service has many benefits for both the business and technical point of view. It will suit the majority of the applications.
What about the providers? Which of them would you choose?
This article was prepared by the EZtek team. EZtek helps top brands worldwide to innovate and accelerate digital transformation. We provide world-class enterprise software engineering, design and technology consulting services.